Faith, Family & Finances.

How to Use Pinterest to Promote Your Freebie or Digital Product

If you’re a faith-driven entrepreneur, mama on a mission, or simply starting your digital business journey, Pinterest is one of the most powerful (and underused) tools you can leverage — for free.

Unlike Instagram or TikTok, Pinterest is a visual search engine. That means your content lasts longer, reaches people actively searching for solutions, and grows over time (even while you sleep).

Here’s how to use Pinterest to promote your lead magnet, freebie, or digital product — like my Make Your First $100 Online in 7 Days PDF.

Want my printable pdf Pinterest Strategy? Click here

---

✨ 1. Use SEO-Based Titles + Keywords

This is the #1 thing most people skip — and it’s the most critical. Pinterest isn’t just about pretty pictures… it’s about search.

🔍 How to find keywords:

• Go to Pinterest and start typing in phrases related to your product (e.g., “make money online,” “mom side hustle,” “printable meal planner”)
• Let Pinterest autocomplete — those suggestions are what people are searching for
• Use those phrases in:
  • Your pin title
  • Your pin description
  • The alt text (especially if you’re uploading via Canva)
  • Your board name + description

Example:

If your freebie is called “Make Your First $100 Online Without an Audience”, your Pinterest-optimized pin could be:

Pin Title: How to Make Your First $100 Online as a Beginner | No Followers Needed

Pin Description: Want to make money online without a website or audience? Here’s a proven method using free tools — perfect for stay-at-home moms and beginners. #makemoneyonline #momsidehustle #faithbasedbusiness

---

🖼 2. Create Scroll-Stopping Pin Designs

Use Canva to design 3–5 pins per product or post, each with different:

• Titles
• Fonts
• Layouts
• Backgrounds/colors

🎨 Best Design Practices:

• Use large, bold text — readable on mobile
• Stick with pastel/neutral tones if branding for mums/women
• Include a call to action (CTA): “Free Guide”, “Grab Yours Now”, “Click to Learn”

💡 Bonus Tip: Use Canva’s built-in Pinterest templates (just search “Pinterest pin”).

---

♻️ 3. Post Consistently (Even Just 3x/Week)

You don’t need to post daily, but fresh content = higher visibility.

• Create new pin images weekly
• Use Pinterest’s free built-in scheduler to stay consistent
• Repin the same content with slight variations in image/text

Even 3 pins per week can bring lasting traffic with the right keywords.

---

📍 4. Use the Right Boards (And Optimize Them!)

Pinterest shows your pins based on your board name and content. So don’t call your board “random inspo” — name it clearly using keywords!

Suggested Board Ideas:

• Make Money Online for Moms
• Faith-Based Business Tips
• Christian Mompreneur Ideas
• Work from Home with Purpose

Include a keyword-rich description (e.g., “Resources to help Christian moms build online income with peace and purpose.”)

---

🔗 5. Link Smartly (To Products, Funnels, or Opt-ins)

You can drive traffic to:

• A lead magnet or opt-in page
• A freebie landing page with an upsell
• A digital product hosted on Stan Store, Gumroad, or Payhip
• An affiliate product (just disclose “affiliate” in the description)

Pro Tip: Make sure your landing page matches the pin design and CTA.

---

📊 6. Track What’s Working

With a free Pinterest Business Account, you can:

• Track clicks, saves, and impressions
• See which pin designs and titles are performing best
• Replicate your top content with slight tweaks

---

💛 Real-Life Strategy: The First $100 Blueprint

Let’s say you’re promoting my free 7-day guide for moms to earn their first $100 online.

You could create:

Pin Titles:

• “Make Your First $100 Online Without a Following”
• “Mom’s Guide to Fast Cash Online — No Tech Needed”
• “Make Money from Home God’s Way — Free Faith-Based Guide”

Boards to Pin To:

• “Mompreneur Resources”
• “Biblical Business Tips”
• “Faith-Based Side Hustle Ideas”

Link To: Your email opt-in page that delivers the freebie or digital product.

---

🚀 Final Encouragement:

Pinterest is a long game — but even one well-timed pin can bring you traffic, subscribers, and sales for months.

When you pair strategy with service, you’re not just promoting a product — you’re planting seeds that grow.

---

Want my FREE Pinterest Strategy to start? Just click here!

*Affiliate links are added to my content- I love them, and you will too when you start learning how to make money online!